Reduce, Reuse, Recycle

Next time you think you hear someone say "reduce, reuse, recycle" listen carefully to see if "reduce" is actually there. The last couple of times I have heard a corporate entity use "reduce, reuse, recycle" they've replaced "reduce" with "renew" or some other synonym for "reuse" or "recycle". Why? because "reduce" means "buy less stuff" which no corporate entity wants to tell you to do. What's more if you "reduce" there's no need to ''reuse or recycle". ''Reduce" is surely the most important as it is about the way we live. "Reuse" and "recycle" are just about what we do with our junk. I'm all for buying less and living with less.